Isson Frames Have Arrived
The new avant garde collections from Australia stay true to Isson’s overarching motto (borrowed from Napoleon Bonaparte) of ‘Imagination Rules The World’ and continue its ongoing themes of mixing function and form; kookiness and sophistication; and, experimentation and restraint. The result is a wonderfully varied mix of its trademark show-stopping, extravagant frames and more understated and classic designs.
New design elements in the sun collection include engraved floral and cross-hatch patterning and the introduction of mirrored lenses into some key pieces for the first time. This collection also features three models created in collaboration with local swimwear gurus, We Are Handsome, using its custom prints.
For the sophomore optical range, designer Catherine Federici has introduced her unique hinge-plate design, seen on many of the pieces in her sun collection, into the designs for a number of frames.
“I really enjoyed designing this year’s collections after celebrating such a huge milestone last year with our 10th birthday. It was really liberating to go back to the drawing board and push into some new directions as it’s often designs that are the most left-of-centre that become the biggest sellers in a collection. It’s surprising but it also inspires me to continue pushing the boundaries,” says Catherine.
Isson is a true Australian fashion success story. After continuously wowing international markets at the yearly Milan and Paris trade fairs, Isson’s unique optical and sunglass frames are now stocked in 29 countries including USA, UK, France, Germany, Switzerland, Japan and Italy. Isson fans include Lykke Li, Architecture in Helsinki and John Galliano.
“My design focus has slowly shifted somewhat over recent years to take into account our global customer base. It’s been lovely to design pieces that maintain our unique Isson attributes but that also have relevance for the US, Asian and European markets,” says Catherine.
Isson has been owned and operated by Catherine Federici and husband Marco since 2002. All Isson frames are Australian designed, and hand-made using bespoke Italian acetates. Federici likes to design the Isson collections in an old-world reading room at Sydney’s State Library while listening to old-school techno.